stone is a traditional industry, but it is the domestic scale of the development of stone industry, is advance in recent 20 years. It can be said that the development of China's stone industry is still at the primary stage. With the development of market operation, the stone industry development environment is not as good as before. Increased competition, homogenization of serious, foreign trade cold which are the basic state in recent years the stone industry. Then the stone industry how to marketing? How different from the current model, keep pace with the times, this is stone concerns. Promote the integration of national industry resource advantages, develop consistent marketing strategy according to the product characteristics or the demand for related products, in order to have a continuous development and expansion for the market, the formation of relatively stable powerful state. The domestic stone industry expert Yang Jing said: “ China's stone industry from the pole to the polarization direction of the development trend, stone enterprises to adopt multi-channel marketing, the formation of their respective differentiated competitive advantage, stone enterprises can continue to develop, bigger and stronger. She thinks that a broader marketing channels is accelerating brewing and continuous improvement, such as the Chongqing stone recently highlighted 3G mobiles phones marketing, rapid development is followed by the mobiles Internet and make, the enterprise in addition to the marketing channels continue to expand and gradually formed the enterprise competitive advantage, but also with the machinery, abrasive, grit, saw blade, diamond cutter, protective equipment and other industries to establish a close cooperative relationship, and can be targeted to develop complementary products marketing mode. Constantly bring forth the new through the old marketing methods are derived from the emerging market demand and the rapid development of the Internet era. The competition in the future may not only limited to the quality of products, and other aspects of competition, and the marketing channels and marketing competition, how to grasp the opportunities in the trend of the times, will become the core of the future competition in stone industry. Bid farewell to the past the traditional marketing way, with changes in the market, expanding marketing channels, stone enterprise competitiveness and influence to further improve, and master the discourse right in participating in international competition.